Social Media for Business…Can Organizations Survive Without Social Media?
In business today companies must take into account using social media, but their criteria really should be based mostly on two independent situations.
Initially, understanding the effect of social media on organizations as a whole. Next, what is the impression that consumers have of companies that do not engage with them through social media platforms.
The impact that social media had on small businesses varies quite a bit. Statistics lean toward 80% of small and mid-sized as well as small and mid-sized corporations exhibited an increase in traffic with the help of social media. With that being said no one statistic is valuable enough to warrant using social media for all businesses.
Many surveys have been carried out by selecting people that use social media sites and its promotional impact. For starters, Coleman-Parkes Analysis shows that 84% of American providers felt the need to create new avenues to interact with their customers with social media and mobile marketing and advertising. Now, it is currently obvious that social media has embedded itself into the daily regimen of people as a culture. Most people cannot go long without logging on to Facebook or Twitter or Google+. Even more influential is the constant notifications and dialogue through these platforms and their impact on us as a culture.
Facebook recently launched their Q1 financials and the information is staggering. There are nearly 11 billion people on Facebook and 665 million users using the platform on a daily basis. If you take this into account and choose not to use this platform as a means to connect with potential customers, you are missing out on a significant amount of lead and targeted prospects.
In another survey carried by the Cone Enterprise in Social Media, the studies confirmed incredible data that should be taken into account by businesses and entrepreneurs.
60% of Americans use social media
90% of people pointed to the fact that businesses should have social media as a part of marketing.
85% of these organizations should interact with their potential customers through social media.
Within this survey people also noted that corporations should make use of social media to:
Resolve customer issues or complaints – 43%
Receive feedback and customer opinions – 37%
Interacting with clients for business – 37%
Cater to shoppers – 25%
These final results should be extremely valuable to businesses in regards to what prospective clients think about the use of social media. If these customers and prospects want them on social media this simply proves that they want the ability to interact with companies, there. It is a sure signal that companies need to be on and participate in social media because their customers already are. It is such a simple thing to create an account, develop some valuable material update and interact regularly and they are set for drawing in their customers.
It’s a signal that Rochester search engine optimization companies need social media because their prospects are now there. All they actually have to do is indicator up, develop an account, put shots, update frequently, and they’re all set for lifestyle. This trend is set in motion and seems to be something that will be present in business and society for quite some time.